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The BRIT Awards move up north

Updated: Jul 21

The UK's "Biggest Night in Music" Moves to Manchester for the Next Two Years


The Co-Op live arena with the BRIT award logo displayed on the top wall and a mirror clad Co-Op Live freestanding logo towards the bottom of the image.
(Credit: BRIT Awards)

A New Era for The BRIT Awards


The UK's "biggest night in music" is now officially hosted in Manchester for at least two years. This change is led by Sony Music UK and marks a historic move. For the first time, the BRIT Awards will not be held in London. Instead, it will take place in Manchester's brand new Co-Op Live music venue. This exciting venue joins the ranks of previous locations such as the Royal Albert Hall, Alexandra Palace, Earls Court, and the O2 Arena.


The Excitement Surrounding the Move


Jason Iley, the CEO and Chairman of Sony Music UK, shared his enthusiasm about the transition. He described this as a “very exciting time for The BRIT Awards.” He emphasized that moving to Manchester, home to some of the most iconic artists in history, will inject new life into the show. Iley believes this move will enhance the legacy of the BRITs by honoring and promoting incredible music.


This shift is not an isolated decision. It reflects a larger trend of creative industries relocating to the North of England. Initiatives such as the development of Media City UK in Salford and Channel 4 establishing its second headquarters in Leeds illustrate this evolution. The decentralization of media and creative sectors from London is in full swing.


Celebrating Greater Manchester's Rich Music Heritage


Greater Manchester boasts an unparalleled music heritage that is celebrated worldwide. Mayor Andy Burnham reiterated this point, stating, “Greater Manchester has an unparalleled music heritage known around the world.” He reminded us that the city will host some of the biggest gigs this summer. This milestone is only possible due to strong investments in new talent and platforms for emerging artists.


Many believe this move shows that the BRIT Awards are finally recognizing the significant musical contributions of Manchester and other Northern artists. The city has produced multiple BRIT Award winners and nominees, including Harry Styles, Joy Division, Oasis, The 1975, and Take That. Furthermore, Manchester is home to many esteemed music schools and universities, reinforcing its status as a creative hub.


Anticipation Builds for The BRIT Awards


The buzz around the BRIT Awards and the Co-Op Live venue continues to grow. While tickets have not been released yet, the show is set for February 28, 2026. It will be streamed live on ITV1, ITV X, STV, and STV Player for free. Fans are eager to see how this new chapter unfolds and what surprises await.


For many, the phrase "celebrating and reinvesting in world-class music" encapsulates what the BRIT Awards aim to achieve. This focus on creativity and talent is essential for the future of the music industry, especially in regions outside of London.


The Future of The BRIT Awards


In conclusion, the transition of The BRIT Awards to Manchester marks a pivotal moment in the celebration of British music. It highlights the vibrant culture found in cities beyond the capital. With strong support for local talent and a commitment to innovation, the BRITs are poised to thrive in their new environment.


As we count down the days to this exciting event, industry professionals and fans alike are eager to witness a significant celebration of British music heritage. This new chapter promises to be a milestone, showcasing both emerging and established talent in a city celebrated for its musical history.


The Co-Op Live venue stands as a symbol of this shift towards a more inclusive and diverse music scene. It will provide a platform for artists to shine and for audiences to experience their artistry. With Manchester at the forefront of this change, the future of The BRIT Awards looks brighter than ever.

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